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Optional measurement and Meta Pixel

When you consent to marketing and advertising technologies, SINA Spark uses Meta Pixel to understand advertising performance and improve how it reaches organizations interested in its services. The technology does not load or send events before that consent.

Events used

• PageView when a public page opens or the visitor moves to another public route.
• Contact when WhatsApp or email contact is selected, with only the channel identified.

Information Meta may receive

Through browser technology, Meta may receive the page or path and referrer, browser and device information, IP or network information, and first-party identifiers such as _fbp and _fbc where applicable.

SINA Spark does not intentionally add names, phone numbers, email addresses, message content or form-field values to its event parameters.

Purposes

• Advertising measurement and attribution.
• Audience, campaign and relevant-reach improvement.

Consent and withdrawal

You may reject optional technologies or change your decision at any time through Privacy choices. Withdrawal stops future events and clears _fbp and _fbc cookies where the site can technically control them. Rejecting optional tracking does not prevent access to the public website.

Technology provider and international processing

Meta is an external technology provider and may process information through international operating infrastructure under its own policies and terms. SINA Spark does not make guarantees about a specific processing location or a fixed Meta retention period.

Effective: 10 September 2026 · Revised: 10 September 2026